Approach to Design
My design process is both collaborative and iterative, ensuring that every project is thoughtfully developed and refined. I take the time to understand my clients' vision, goals, and challenges, crafting designs that are not only visually compelling but also strategically aligned. While I follow a structured approach with five clear phases, I intentionally leave room for intuition—allowing creativity, exploration, and instinct to shape effective solutions.
By working iteratively, I continuously refine and enhance my designs through research, testing, and feedback. This balance between structure and flexibility ensures that every project evolves naturally into a final outcome that is not only aesthetically refined but also deeply functional and meaningful. Through close collaboration and an adaptive creative process, I create design solutions that seamlessly blend innovation with purpose.
My Prozess
Exploration
Every project starts with in-depth research. Through interviews and workshops, I immerse myself in the brand, its products, and its vision. The insights gained here serve as the foundation for all further steps
Definition
I distill the brand’s unique qualities and offerings into a clear and cohesive strategy. This includes crafting a compelling brand narrative, structuring the brand architecture, and developing suitable names for companies or products.
Conception
Building on the strategy, I create key messages, slogans, and a clear structure for company and product brands. This phase lays the groundwork for a consistent and impactful design.
Design
With a balance of creativity and logic, I explore various design directions through sketches and experiments. The goal is to develop a visual identity that authentically reflects the brand’s essence.
Implementation
The chosen design direction is refined into a timeless and cohesive brand experience. Every element is crafted with precision to ensure maximum clarity and impact.
Intuition & Collaboration
While principles and processes provide a solid foundation, I believe in the power of intuition. A structured approach allows me to work with fluidity, especially when crafting visual elements. Intuition also plays a key role in selecting the right clients.
No matter my skill, I can't create something from nothing. The best results come from collaborating with those who bring vision, quality, or meaningful services. Ultimately, design is an extension of what exists, and without substance, it can't be manufactured.
Get in Touch
Want to work with me on your next project? I’d love to hear from you. Feel free to say hi!
P +49 (176) 49 21 86 60